GL Fluid Brand

Animation / Branding / Illustration / Print / Ux/ui

The Challenge

Rejuvenate the online lottery. Make it fun and attractive to the younger population.

The Solution

A brand that is never the same that keeps changing into different shapes and colors.

The Result

Using the lottery balls as the base for the core shape for all the mutations. A brand that is simple but yet very vibrant and resonates with the youth.